We All Scream for Ice Cream
In 1984, then President Ronald Reagan designated July as National Ice Cream Month. Ice cream continues to be a favorite food. Here are some trends to watch.
Flavors: Vanilla continues to be American’s flavor of choice. American’s top flavors are vanilla, chocolate, cookie ‘n cream, strawberry and chocolate chip mint. To keep customers coming back, new flavors are continually being offered. There has also been an increase in seasonal flavors such as peppermint and gingerbread for the holidays.
“Better for You” Options: While the majority of sales are for regular fat products, a diversified product line with “better for you” options has been increasing. There is an array of reduced-fat, fat-free, low-calorie, no sugar added and lactose free ice cream products. Novelty/single serving products are so an important part of this trend.
Co-Branding: Co-branding involves partnering with successful branded companion products. There has been an increase in new ice cream products that use ingredients from well-known candy, cookies, fruit and flavoring manufacturers. Products that are made with coffee and related flavors have also increased.
Whatever product you purchase here are some tips for storing.
• Do not allow the ice cream product to repeatedly soften and harden. Take the container out of the freezer, remove quantity desired and return container to the freezer promptly.
• Make sure your freezer is set between 0 degrees and minus five degrees.
• Do not store ice cream in the freezer door where it can be subject to more fluctuating temperatures.
• Before returning container to freezer, make sure lid is on tight.
In 1984, then President Ronald Reagan designated July as National Ice Cream Month. Ice cream continues to be a favorite food. Here are some trends to watch.
Flavors: Vanilla continues to be American’s flavor of choice. American’s top flavors are vanilla, chocolate, cookie ‘n cream, strawberry and chocolate chip mint. To keep customers coming back, new flavors are continually being offered. There has also been an increase in seasonal flavors such as peppermint and gingerbread for the holidays.
“Better for You” Options: While the majority of sales are for regular fat products, a diversified product line with “better for you” options has been increasing. There is an array of reduced-fat, fat-free, low-calorie, no sugar added and lactose free ice cream products. Novelty/single serving products are so an important part of this trend.
Co-Branding: Co-branding involves partnering with successful branded companion products. There has been an increase in new ice cream products that use ingredients from well-known candy, cookies, fruit and flavoring manufacturers. Products that are made with coffee and related flavors have also increased.
Whatever product you purchase here are some tips for storing.
• Do not allow the ice cream product to repeatedly soften and harden. Take the container out of the freezer, remove quantity desired and return container to the freezer promptly.
• Make sure your freezer is set between 0 degrees and minus five degrees.
• Do not store ice cream in the freezer door where it can be subject to more fluctuating temperatures.
• Before returning container to freezer, make sure lid is on tight.
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