Beverage Consumption Update

Beverage Consumption Update

 For the past four years, America’s leading beverage companies – the Coca-Cola Company, PepsiCo and the Dr Pepper Snapple Group have been quietly but aggressively transforming the beverages available to students in Wisconsin and across America.

Under the industry led-new School Beverage Guidelines, these companies have voluntarily removed full calorie soft drinks from schools, reduced and repackaged portion sizes, and created a range of new low-calorie, nutritious beverages. The results have been staggering – 88 percent fewer beverage calories in schools.

School vending machines now offer a range of low-calorie, nutritious, smaller-portion beverage options, including flavored waters and other no- and low-calorie beverage options.

Beginning this spring the beverage industry, through its “Clear on Calories” initiative, will be adding easy-to-read calorie information on the front of every bottle, pack and can so consumers can choose what is right for them. To find out more about the School Beverage Guidelines and the Clear on Calories labeling initiative, visit http://www.wibeverage.com/